On Super Bowl Advertising

This is marketing disguised as propaganda:

This is propaganda disguised as marketing:

The Scientology “Knowledge” ad is trying to make you buy something, whereas the Dodge “God Made a Farmer” ad is trying to make you believe something.

That’s an incredibly important distinction.

Scientology wants to sell you a product with its ad. Sure, it happens to be a set of beliefs, but the ad is still just a glossy sales pitch. (The beliefs come later.) All it wants you to do is buy Scientology, and that’s why it’s marketing disguised as propaganda.

Dodge, on the other hand, doesn’t want to sell you a product with its ad. The truck is for sale, of course, but that’s not the point. The ad exists for the sole purpose of reinforcing an American myth about farmers that can be co-opted for brand identity. It wants you to believe in the myth, and that’s why it’s propaganda disguised as marketing.

For the record, propaganda disguised as marketing is infinitely more insidious than marketing disguised as propaganda.

  1. theperfectresponse reblogged this from voltagespikes and added:
    Fantastic. I’ve been waiting for this
  2. voltagespikes reblogged this from coketalk
  3. jhkl reblogged this from coketalk
  4. orlalro reblogged this from coketalk
  5. gabyrippling reblogged this from coketalk and added:
    Farmer commercial really irritated me...basically this exact reason.
  6. ncdfluxx reblogged this from coketalk and added:
    Semantics
  7. infernoartist reblogged this from coketalk and added:
    ‘coketalk: If it wasn’t for the fact the title is in it, I would have thought the Scientology ad was for Apple.
  8. meacolumba reblogged this from coketalk
  9. mikewebkist reblogged this from sonowyouknow
  10. sonowyouknow reblogged this from coketalk
  11. aquarterpastfour reblogged this from coketalk and added:
    I kinda have to disagree with this assessment of the Dodge ad. Isn’t it much more likely and logical that they were...
  12. aigret reblogged this from coketalk and added:
    This bitch always gets it right.
  13. meklejulaimi reblogged this from coketalk
  14. aequorum reblogged this from brainpall
  15. voguedissent reblogged this from coketalk and added:
    I don’t understand this. Marketing is propaganda. Marketing is the propaganda of our neurotic, hyper-individualized,...
  16. lifesabeachandheresthesunshine reblogged this from sisyphean-signification
  17. barmysofty reblogged this from corvianking and added:
    But i like the dodge commercial more…mainly because i hate scientology’s stupid fuck all beliefs
  18. alittledramaticbutok reblogged this from coketalk and added:
    If a religion spends all that money on a commercial during a super bowl slot, then they do not care about the people...
  19. sisyphean-signification reblogged this from sammytwostep